Sounding Board: brand book v3
The identity system I am proudest of. A premium rebuild that repositioned a coaching platform for enterprise buyers, from logo and voice through to the guidelines that kept every team on-brand.
Sounding Board: marketing site (100+ pages)
A 100-plus page site rebuilt around one claim, tied to more than $10M in annual revenue.
Wellstar Health System: a leadership case study
An enterprise healthcare story, designed as a clear, scannable proof point for the sales team.
Brand Identity & Systems
12 projectsLogos, palettes, and the systems that keep a brand consistent as it scales.
Sounding Board: brand book v3
A premium identity system that repositioned a coaching platform for enterprise buyers.
The Kingsbridge Group: 6-division logo system
A six-division logo system unifying The Kingsbridge Group under one architecture.
InfiniView: 3-product brand system
A three-product brand system that keeps separate offerings reading as one family.
Avenir: logo + palette system
A logo and palette system for a wealth advisory firm, balancing heritage and confidence.
Werkera: logo system
A logo system for a skills-verification startup, built to scale across product and marketing.
IQConnect: logo + palette
A logo and palette for a fleet-intelligence platform, tuned to stay legible when small.
Velocity Insights: logo variants
Logo variants for an analytics brand, exploring motion and momentum in one mark.
OpsCenter: logo + palette
A logo and palette for an operations platform, clean enough for dense dashboards.
Gen-E: logo + palette
A logo and palette for an emerging tech brand, modern and easy to adapt.
Lotus Innovations: logo
A logo for an innovation studio, simple and memorable at any size.
Corporate Partnerships, LLC: lockup
A wordmark and lockup for a partnerships firm, built for documents and signage.
Table No. 7: premium wine range identity
A numeral seal that recolors across Cabernet, Chardonnay, and Merlot under one voice.
Web & Product
5 projectsMarketing sites and product interfaces built to explain a category, earn trust, and convert.
Sounding Board: marketing site (100+ pages)
A 100-plus page marketing site rebuilt around one claim, tied to more than $10M in annual revenue.
Avenir: marketing site
A marketing site for a wealth advisory brand, structured to build trust and convert.
Werkera: talent marketplace site
A marketing site for a skills-verification marketplace, built to explain a new category.
IQConnect: product UI / dashboard
Product UI and dashboard design for a fleet-monitoring platform, built for fast decisions.
Lotus Innovations: investor website
An investor-facing website for an innovation company, structured around clarity and credibility.
Client Case Studies
6 projectsCo-branded client stories built for the sales funnel: proof that coaching changed real organizations, designed to be read in two minutes.
Wellstar Health System: a leadership case study
An enterprise healthcare story, designed as a clear proof point for a flagship client engagement.
Welkin Health: a leadership case study
How coaching grew Welkin’s new managers into effective leaders, told as a co-branded story.
Ancestry: a leadership case study
A marquee consumer-brand case study on Ancestry’s VP-level coaching program.
Global Media Company: a coaching pilot case study
A measured coaching pilot for a global media company, designed to foreground the rigor.
Pivotal Labs: an L&D case study
A data-forward results layout for Pivotal’s L&D coaching program.
UserTesting: a leadership development case study
A leadership-development case study that leads with data-driven coach matching.
Editorial & Reports
10 projectsLong-form guides and research that carry the sales conversation and build authority.
The Definitive Guide to Leadership Coaching Programs
The flagship guide to coaching programs, the primary mid-funnel sales asset for a full year.
Leading Digital Transformations in the Age of A.I.
A long-form eBook on leading through AI, written and designed as a practical playbook.
The Critical Role of Leadership Coaching
A research report making the business case for leadership coaching to enterprise buyers.
The SMB’s Ultimate Guide to Leadership Coaching
An 11-page guide walking SMB leaders through planning and buying a coaching program.
Leadership Is a Verb: coaching whitepaper
A whitepaper arguing that coaching, not training, drives real leadership growth.
Leadership Development for a Multigenerational Workforce
A report on developing leaders across four generations in one workforce.
From Fragile to Agile: workforce whitepaper
A workforce whitepaper on building resilient, adaptable teams through better leadership.
Transforming Leadership: coaching report
A coaching ROI report connecting leadership development to measurable business results.
Closing the New Manager Leadership Gap
An eBook on closing the gap new managers face when they first step into leadership.
Unlocking Talent Mobility: whitepaper
A whitepaper on keeping talent by moving people into the right internal roles.
Motion & Video
10 projectsExplainers and product walkthroughs that make complex tools click.
Lumen: AI-produced smart ring film
A cinematic smart-ring product film, produced end to end with an AI pipeline: concept, storyboards, character and product design, voice, and final cut.
Sounding Board Onboarding Video
An onboarding video that gets new coaching participants comfortable with the platform fast.
Sounding Board for Group Coaching
A walkthrough showing how a cohort of leaders develops together in group coaching.
Sounding Board for Mentors
A product video helping mentors run meaningful, scalable mentoring relationships.
Dynamic Leader Development Platform Overview
The flagship overview video making the business case for the platform.
Sounding Board for Coaches
A training video showing executive coaches how to manage engagements on the platform.
Sizzle Reel for Booth at 2023 ATD Conference
A 60-second booth loop built to stop foot traffic at the 2023 ATD conference.
Sounding Board Admin Dashboard
A walkthrough of the admin dashboard, from launching programs to reading the results.
Sounding Board Manager Dashboard
A product overview of the manager dashboard for tracking team coaching and growth.
About Sounding Board Leadership Coaching
A brand film introducing Sounding Board’s mission and approach to coaching.
Campaigns & Activations
4 projectsPaid campaigns and a trade-show presence built to get noticed and drive response.
AFG: Section 179 landing-page campaign
A Section 179 landing-page campaign built to convert equipment-finance leads at year end.
Great Leaders: paid social campaign
A paid social campaign that turned one sharp question into real demand for coaching.
Talent Mobility: multi-channel ad campaign
A multi-channel ad campaign promoting internal mobility to HR and talent leaders.
Sounding Board: trade-show booth
A trade-show booth built to pull qualified leads and start conversations on the floor.
Packaging & Print
10 projectsShelf presence for wine, spirits, and consumer goods, plus editorial print made for the physical world.
Lumina: Berry Radiant protein
Packaging for a direct-to-consumer protein line, built to stand out on a crowded shelf.
Lumina: Vanilla Dawn protein
A second flavor in the Lumina protein system, consistent yet distinct on shelf.
Rocket Farms: organic microgreens labels
An organic microgreens label system for retail, differentiated clearly by variety.
Big Bad Zin: Zinfandel label & identity
A high-octane Zinfandel label built on raw typographic muscle for a Lodi old-vine producer.
Fricks Imported: luxury Malbec label
Hand-styled gold filigree and a refined serif lockup against deep black.
Fricks Imported: minimalist alt direction
A second route for the same Malbec: one wine-red brushstroke on off-white.
Sassy Bitch: playful red-blend label
A striding zebra-print leg and hot-pink script give the shelf a wink of attitude.
Wounded Warrior Project: Survival After the Battlefield
A poster for Wounded Warrior Project’s Survival After the Battlefield program.
Pebble Beach Concours d’Elegance: American Classics
An event poster for the Pebble Beach Concours d’Elegance, celebrating American classic cars.
Compete 4 Causes: fundraiser apparel line
A bold athletic apparel line for a charity drive, built on a dynamic heart-and-numeral mark.
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Every project here has a story behind it.
Happy to walk you through the thinking on any of them, share the full résumé, or talk about what you are trying to build.