Revitalizing Sounding Board's brand to bridge the leadership gap.
— Brand identity / 2024
A confident, premium identity system that repositioned a leadership-development platform for top-tier global enterprises, including Intel, EY, and Cloudera. Brand voice, visual language, and design system, recalibrated end-to-end.
— The pages
The finished spread.
Three pages in Wellstar's purple and indigo. A portrait-led cover, the values-based program, then pulse surveys and capability growth.
— What
Scope & deliverables
What was made.
— Why
Strategic context
Why it mattered.
— Impact
What changed