Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A brand storytelling video introducing who Sounding Board is, what they believe, and how personalized coaching helps organizations build stronger leaders. The human side of the brand, made for prospective customers, partners, and stakeholders.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.