Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Index / Work / — 01 / 08

Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A confident, premium identity system that repositioned a leadership-development platform for top-tier global enterprises, including Intel, EY, and Cloudera. Brand voice, visual language, and design system, recalibrated end-to-end.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— The pages

The finished spread.

Three pages, co-branded in Ancestry's blues and teal. A confident portrait cover, the hybrid coaching approach, then the measured results.

Page one — Ancestry logo and a portrait of a leader in a yellow blazer against a field of colored dots, the company background, and the VP program thesis with its goals
Page one — cover, VP programPg. 1
Page two — A Hybrid Approach to Leadership Development, the one-on-one and group coaching model, and a results panel where 100% of participants agree
Page two — approach, resultsPg. 2
Page three — Measurable Improvement, a leadership-capability growth table topping out at 47%, a most-popular-outcomes table, and the closing section
Page three — growth tablesPg. 3
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.

— Related projects

More from the studio

— Next case · 02 / 08 Marketing site driving $10M+ in pipeline.