Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Index / Work / — 01 / 08

Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A confident, premium identity system that repositioned a leadership-development platform for top-tier global enterprises, including Intel, EY, and Cloudera. Brand voice, visual language, and design system, recalibrated end-to-end.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Screens The site

Three screens, one quiet pitch.

The home page states the model in three words. Who We Are explains the fund in plain language. Partner Companies makes the case to founders with proof of results, not promises. Directed stock photography and a serif-led system keep the whole thing calm and credible.

Lotus Innovations home page with the headline A Fresh Perspective on Private Equity
HomeA Fresh Perspective on Private Equity
Lotus Innovations Who We Are page over a network-and-hand image
Lotus Innovations Growth and Success page describing the firm's methodology
Who We Are · Partner CompaniesA unique model · Growth & Success
— Why Strategic context

Why it mattered.

— Impact What changed

What changed.