Revitalizing Sounding Board's brand to bridge the leadership gap.
— Brand identity / 2024
A 60-second looping sizzle reel made to play at the Sounding Board booth at the 2023 ATD International Conference & EXPO, the largest learning-and-development event in the world. It distills the brand promise into one looping moment built to stop foot traffic.
— What
Scope & deliverables
What was made.
— Why
Strategic context
Why it mattered.
— Impact
What changed