Index № 005 — Writing Selected essays · Creative leadership · 2024—2025

Notes from the practice, for people who build the work.

Long-form thinking on creative leadership, design operations, AI-augmented production, and the blurry line between brand and revenue. Written for the directors, founders, and operators who have to make craft and business agree.

§ Essays — 5 selected

The creative lens.

Five essays on running the creative function as a system: managing the chaos, leading at startup speed, breaking down silos, working alongside AI, and using design to move a B2B buyer from first click to long-term loyalty.

№ 01 From Chaos to Clarity: A Creative Director's Guide to effective project management. 8 min · 2025 № 02 Leading the Way: What it takes to be a successful creative director at a startup. 10 min · 2025 № 03 From Silos to Symphony: my journey as a creative director at Sounding Board. 7 min · 2024 № 04 How to use AI as a creative director: elevating creativity in the age of automation. 9 min · 2024 № 05 From lead generation to brand loyalty: the role of design in the B2B customer journey. 11 min · 2024

One idea, posted to the feed.

Short arguments I share on LinkedIn between the longer essays. Each card holds a single take on leadership, AI, operations, or the craft of running a creative team. Each one is a short read of its own.

Field Notes Nº 002, on accountability. Clients stopped paying for taste. They pay for proof now.

Field Notes Nº 003, on reinvention. Creativity made it beautiful. Strategy made it work.

Field Notes Nº 005, on design leadership. A design leader's real job isn't taste. It's translation.

Field Notes Nº 006, on change. New tools don't transform a business. A team willing to work differently does.

Field Notes Nº 007, on collaboration. Your best designer isn't the one with the best taste. It's the one who can be understood.

Field Notes Nº 008, on project management. Most projects don't fail at execution. They fail at the definition.

Field Notes Nº 010, on AI. AI can generate a hundred options. Knowing which one is right is still your job.

Field Notes Nº 011, on startups. At a startup, creative director is a polite word for everything.

Field Notes Nº 012, on operations. You can't cut what you can't see. Most waste hides where no one's looking.

Field Notes Nº 013, on staying sharp. The fastest way to fall behind in design is to stop reading.

Field Notes Nº 014, on AI at work. Let AI handle the busywork. Keep what only you can do.

Field Notes Nº 015, on creative blocks. Creativity isn't a gift you're born with. It's a habit you protect.

Field Notes Nº 016, on creativity. Creativity isn't one big idea. It's the link between two that didn't belong together.

Field Notes Nº 017, on team health. Teams don't break loudly. They go quiet first.

Field Notes Nº 018, on leadership. What made you a great creative won't make you a great leader.

Field notes Nº 002—018 / Follow along on LinkedIn →