Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Index / Work / — 01 / 08

Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A confident, premium identity system that repositioned a leadership-development platform for top-tier global enterprises, including Intel, EY, and Cloudera. Brand voice, visual language, and design system, recalibrated end-to-end.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— The pages

The finished spread.

Two pages, set in Pivotal's deep green. The cover photo carries the warmth; the results columns carry the proof.

Page one — green gradient header, candid cover photo, and The Challenge, The Solution, and The Results sections with two columns of leadership-skill gains
Page one — challenge, solution, resultsLetter · pg. 1
Page two — a pulled testimonial from Eileen Markatos beside a meeting photo, then program-expansion copy and a column of coachee-impact percentages
Page two — testimonial, expansion, savingsLetter · pg. 2
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.