Peter Loebbecke — Sr. Creative Director & Graphic Designer
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Revitalizing Sounding Board's brand to bridge the leadership gap.

— Brand identity / 2024 7 min read
A product marketing and enablement video for the Sounding Board Manager Dashboard, the place where people leaders track coaching participation, follow development progress, and support their direct reports at scale.
ClientSounding Board
RoleLead Creative Director
DisciplineBrand identity, system, voice
ToolsInDesign · Illustrator · Photoshop · Figma
Year2023 — 2024
— What Scope & deliverables

What was made.

— Why Strategic context

Why it mattered.

— Impact What changed

What changed.