For years I assumed the strongest designer on a team was the one with the best eye. After enough projects I changed my mind. The most valuable one is usually the one who can be understood.
A designer who explains their thinking clearly saves everyone time. Stakeholders stop guessing at intent. Other designers can build on the idea instead of decoding it. Feedback gets specific because people actually grasp what they're responding to. Polish lives in one file. Clarity travels across the whole team.
I now coach for it on purpose. Show the thinking, not just the result. Name the problem you solved. The work that gets understood is the work that gets approved, reused, and remembered.
Peter Loebbecke · Sr. Creative Director